Digital Marketing Specialist

We’re seeking a data-driven Digital Marketing Specialist to lead our online growth strategies. You’ll optimize campaigns across SEO, PPC, social media, email, and content marketing to boost brand visibility, drive qualified traffic, and maximize ROI. If you’re passionate about analytics, conversion rate optimization (CRO), and staying ahead of algorithm updates (Google, Meta, LinkedIn), this role is for you.

Key Responsibilities

SEO & Content Strategy

Perform keyword research using tools like SEMrush/Ahrefs to dominate SERP rankings.

Optimize on-page SEO (meta tags, headers, alt text) and technical SEO (site speed, mobile responsiveness).

Develop blog/content calendars targeting high-intent keywords.

Paid Advertising (PPC)

Manage Google Ads, Meta Ads, and LinkedIn Ads campaigns with A/B testing.

Optimize budgets for maximum CPC efficiency and ROAS.

Social Media Management

Grow organic reach on Instagram, LinkedIn, TikTok, and YouTube.

Create UGC-style reels, carousels, and stories to boost engagement.

Email Marketing & Automation

Design drip campaigns (Mailchimp/Klaviyo) to nurture leads and reduce churn.

Segment audiences for hyper-personalized messaging.

Analytics & Reporting

Track KPIs via Google Analytics 4, Google Search Console, and HubSpot.

Generate monthly reports highlighting CTR, CVR, and CAC improvements.

Requirements

3+ years in digital marketing with proven ROI (portfolio required).

Expertise in SEO tools (SEMrush, Moz), PPC platforms (Google Ads), and social schedulers (Hootsuite).

Certifications: Google Analytics, Google Ads, Meta Blueprint (preferred).

Strong grasp of AI marketing tools (ChatGPT, Jasper) for content ideation.

Preferred Skills

Experience with Shopify SEO or WordPress optimization.

Knowledge of CRO tactics (Hotjar, A/B testing).

Familiarity with programmatic advertising or influencer marketing.

Why Join Us?

Competitive salary + performance bonuses.

Access to cutting-edge marketing tech stack.

Flexible PTO and remote work options.

Professional development stipend for certifications